Rebranding Social Media: Hello, Scroll Media

We’re not in the social media era anymore. We’re in the scroll.

What used to be about connection and community is now an infinite stream of content we didn’t ask for: fed to us by algorithms, powered by behavioral design, and driven by thumb movement. It’s not “social” anymore. It is Scroll Media.

This white paper breaks it down. I wrote this to coin the term (that would be awesome! 😎), name the shift, back it with data, and build a new framework for anyone working in content, advertising, or media. If you’re still planning strategies for the old internet, this is your wake-up call.

What’s Inside

  • Why "social media" has become the wrong term for today’s platforms

  • How user behavior has shifted from connection to consumption

  • Scroll-native advertising strategies and metrics

  • Behavioral science behind infinite feeds

  • A new KPI model for content performance

  • What creators, brands, and platforms need to do now

  • And a lot more!

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